Cover the basics

Try to answer the following questions in your video:

1. What’s the name of the product or service?
2. What does it do?
3. How did you come up with the idea?
4. Who are your customers?
5. What will you do with the seed money if you win?

Keep it short

Do something imaginative. Crack a joke. Add a soundtrack or jingle. Create a tagline for your company. Get your friends, family, even Fido involved; just make sure you have their permission!

Show your business in action

Do you have a product? We want to see it. Is it a service? Give us a demonstration. Do you have an office or employees? That might be interesting to show, too. Voters prefer to get a real sense of your business, not just a video of you talking about it.

Practice!

Even Hollywood actors rarely get it right the first time. Rehearse your script or pitch at least a few times before you hit “record.”